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albert@gopalmediapro.com

Manila, Philippines

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The Content Marketing Blueprint: How to Avoid Online Business Failure

₱ 249

Effective content marketing can be the difference between a thriving business and a failing one. Many skip straight to content creation without a clear social media content strategy or digital strategy and that costs them.

Ive break down  in this course how a solid content marketing process is essential for building trust, enhancing visibility, and driving real results.

We’ll cover how to leverage social media content creation and content creation ideas to craft a strategy that fuels brand development and supports long-term business growth. This isn’t just about posting; it’s about an integrated digital transformation that elevates your brand strategy.

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₱ 2,500

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This course empowers business owners and digital marketers to develop a clear and strategic content marketing plan.

Learn how to create high-impact content that supports your brand, drives visibility, and fuels business growth.

Avoid the common traps of random posting and build a process-driven approach that works.

What You’ll Learn

  • How to build a content marketing strategy from scratch

  • Why random content = business failure (and how to fix it)

  • Social media content creation strategies that align with your business goals

  • The difference between content marketing and content dumping

  • How to integrate content into your overall business and digital strategy

  • Tools and frameworks to streamline your process

  • Performance measurement techniques to optimize content ROI

Who This Course Is For

  • Entrepreneurs

  • Social Media Managers

  • Small Business Owners

  • Freelancers

  • Marketing Professionals

  • Aspiring Digital Marketers


Course Structure

Module 1: The High Cost of No Strategy

  • Why most content fails

  • Common mistakes made by online businesses

  • What content marketing actually is (and is not)

  • Case study: Before & after using a content strategy

Module 2: Building the Blueprint

  • Define your business goals

  • Understand your target audience

  • Clarify your core message and brand voice

  • Align content themes with business objectives

Module 3: Crafting High-Impact Content

  • Content creation ideas that support strategy

  • Formats that work: video, blogs, reels, podcasts

  • Tips to repurpose content without burnout

  • Content that builds trust and community

Module 4: The Process Behind the Posts

  • The role of workflows and systems in content

  • Content calendars and planning

  • Tools for efficiency (Notion, Trello, Canva, ChatGPT, etc.)

  • Collaborating with teams or freelancers

Module 5: The Digital Marketing Ecosystem

  • Social media is just one part of the puzzle

  • Email marketing, SEO, website UX, and paid ads

  • How content fuels the entire customer journey

  • Mapping out your funnel with content touchpoints

Module 6: Measuring What Matters

  • Key metrics to track

  • How to analyze content performance

  • Making data-informed improvements

  • Building a dashboard for content KPIs

Module 7: Integrating for Growth

  • Combining content with business development

  • Using content for lead generation and client nurturing

  • Content for authority-building and partnerships

  • Scaling content operations over time

    Final Project / Certification

    • Students will develop a complete content marketing strategy tailored to their business

    • Submit for review to albert@gopalmediapro.com 

    • Receive a Certificate of Completion for "The Content Marketing Blueprint"

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Manila, Philippines

albert@gopalmediapro.com

+63936 644 8064

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From working-student in 2014 to managing million-peso campaigns, my journey led me to build Gopal Group Inc. a mission to help Filipino businesses and learners grow through technology, digital skills and strategy.

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